As an American watchmaker, Shinola renews their commitment each year with their Great Americans Timepiece Series. In 2018, they chose to honor the Statue of Liberty–a monument and symbol of hope for those who come from elsewhere, seeking freedom and acceptance on our shores. It was a poignant choice at a turbulent time, and together Shinola and Preacher created a campaign that celebrated not only Lady Liberty herself, but also several newly naturalized Great Americans.