Lindsey Willis is a freelance graphic designer living and working in Los Angeles.
Identity, Packaging
Spindrift’s break into a new category required a brand identity and packaging system that conveyed the unique simplicity and innovation of their new offering, all while keeping the brand’s signature bright and cheerful tone. The result is a simple and transparent offering that requires no gimmicks, tricks or antics.
Spindrift Spiked
Identity, Illustration
Remote work has so many benefits—but you do miss out on those human moments: the ones that make you feel like you really know and trust someone. So we took a break from the glowing screen and brought our global community right to our biggest, most impactful clients in a one-of-a-kind experience that would leave them thirsty for more. Talent on Tap brought a happy hour, and all our global talent, right to their door.
Upwork’s
Talent on Tap
Identity, Packaging
Palma de Salus is a carefully curated, premium hand sanitizer. Inspired by Salus, the goddess of health, the product mixes the design styles of Parisian apothecary, old world imagery, and modern design.
Palma de Salus
Web Design, Illustration
DÔEN is a women-run fashion line offering collections inspired by a nostalgia for the coastal California of decades past. Staying clear of the typical flat and boxy layouts of most e-commerce brands, we created a warm and layered aesthetic that highlights not only the product silhouettes, but also the materials and natural landscapes that inspire the clothes themselves for their new digital presence.
DÔEN
Campaign
As an American watchmaker, Shinola renews their commitment each year with their Great Americans Timepiece Series. In 2018, they chose to honor the Statue of Liberty–a monument and symbol of hope for those who come from elsewhere, seeking freedom and acceptance on our shores.
Shinola
Identity, Packaging, Illustration
Sawtelle Sake is bringing a California spin to traditional Japanese sake. Blending inspiration from both cultures, the design embraces a mix of texture and color, Japan and California.
Sawtelle Sake
Identity, Packaging
Wild Common was founded on the idea of duality, between the high snow-covered mountains of Wyoming and rich volcanic soil of Mexico. Where centuries old traditions of distilling collide with new ideas about preservation and transparency. Where the stories once told, meet a new path forward.
Wild Common
Identity, Packaging, Illustration, Web Design
The fastest, freest, and most satirical DNA testing service around. DNA Friend analyzes your saliva and sends your results to you in 24 hours.
Press: CNBC, The Atlantic, USA Today and Tech2
DNA Friend
Identity, Packaging, Illustration, Web Design
El Condor is an elevated, modern and comprehensive hospitality approach to the everyday affair that is coffee experience in the West Village.
El Condor
Environmental Graphics
The Northside Festival is a summer event in Brooklyn that explores the future of music, innovation, and content. At RED, we partnered with Civic Entertainment Group to help TNT headline the festival and promote their summer programming.
TNT x Northside
Thud is a comedy project that creates immersive satirical experiences. The brand never focuses on itself, instead creates a surprising and delightful way for you to interact with our projects.
Lettering: Jessica Hische Web Dev: Gleb Denisov
Thud
Campaign, Illustration
To celebrate ten years of Staff Picks at SXSW, Preacher and Vimeo teamed up to create The Decade, a fully immersive theatre experience dedicated to 100 of the most iconic Vimeo Staff Picked films, where I created posters for a couple of the interactive rooms.
Featured in: Communication Arts
Vimeo: The Decade
